MeatEater + FHF
The Outdoor industry is ever evolving, and to keep up with the advancing technology, FHF Gear, a Bozeman based tactical gear manufacturer is taking their products to the next level. By integrating tried and true materials and updating build and design strategies, they have created water-proof, sturdy and dependable packs for long days on the stalk, extended hunts deep in the woods, or even longer efforts like tactical situations where quality is required.
Capturing video and editing with the crew at The MeatEater, I worked to develop clear and concise product education videos to highlight and inform consumers of the newest features that FHF has integrated. Capturing field footage in a multitude of environments, developing a visual narrative to portrait the flexibility of the products, and editing it all together to cohesively educate allowed me to impact this project and leverage my skills as a visual storyteller to satisfy the FHF team. They know their audience, are able to collaborate seamlessly both internally and externally and have a passion for producing top-level products for their followers. By highlighting each element, any FHF user can learn tips and tricks directly from the owner and lead designer of each product. Creatively integrating field footage and studio elements, the message is clear and concise, and opens up a dialogue between the heart of the company (Paul the Owner) and their diverse audience.
Producing and editing has become a passion along my video production journey, and I would love to see how I can produce for your audience, develop strategies to propel your message, and continue the conversation beyond the selling focused narrative. There are many ways to interact through video with your audience. Please reach out with any questions, or request a proposal for your media project today.