University of Colorado – #IamCU

In association with the University of Colorado, the development of the #IamCU video project supported the goals of Newton Aerials in highlighting elite athletes and impactful industry members including ski pro Chris Anthony, ESPN sports analyst Kate Fagan and many other CU alumni. 

Starting with a simple idea, we developed a long list of questions aimed at harvesting stories that depict the experience and impact of prominent CU Alumni. By narrowing down our interview, we were able to focus on the specific goals of each individual and how they utilized their experience at CU to further their personal communities and how they now serve as ambassadors for CU students around the world.

The project consisted of 10 prominent University of Colorado graduates and through the assistant of the Alumni Association, the project supported the efforts of increasing alumni engagement and furthering their social media impact.